Hard work, unrelenting commitment and insurmountable passion are the driving force that fuels BSH Diamond Corp. to what it is today.  

In 1985, four years from the time Herman came to America, his father Berc, joined him to help provide for the family. Together, defying all obstacles, father and son soar to realize a dream into reality. Soon thereafter, Sona joined her husband and only son in forming Berc, Sona, Herman (BSH) Diamond, a family venture.


Forging relationships with colleagues, employees and clients became their new calling. They believe that loyalty and trust deserves a certain level of commitment, BSH upholds product excellence and customer service beyond expectation and after more than 3 decades and with a little step each day by working a little harder everyday, BSH pummeled as a formidably industry player. 

What started as a bridal ring company, BSH has grown and ventured into more fashion and luxury pieces that are one-of-a-kind. Seductive and stunning jewelry adorn only with the finest diamonds and most sought after colored gemstones that are carefully handpicked to maintain a level of standard that would satisfy the industry's exquisite taste.